Marketing
In its 25-year history, Newport Auctions has grown to become a recognisable brand in the South Wales motor trade. Much of this has to do with our excellent reputation for value-led service.
However, with 400 cars on site at any time, we don’t wait for customers to come to us – we go out there and find them. We do this by devoting a budget to marketing that would be more in keeping with a major showroom chain than an auction business.
We continually maintain a substantial advertising presence in both consumer and trade press, as well as regular regional radio advertising.
We do this because we have a responsibility to bring together buyers and sellers and ensure that both get exactly the deal they are looking for. We don’t believe we can sit back and let it happen – we make it happen. And, because it works, we’ll continue to market Newport Auctions in this way and spread the word that we are the best at what we do.